What, exactly, is MOJO supposed to mean?
Merriam Webster defines it as a supernatural power or ability, we prefer to think of our MOJO as the inspiration behind our brand and its identity. Now that we have cleared that up, here’s the story:
Why Kid’s Bluff? What’s up with the goats?
Well, that’s easy. Kids, because that’s who we create books for. As a modern and informal term for the youngest among us, it suited us to a T. We also love goats, especially baby goats, which also just happened to be called ‘kids.’ It’s a little more than just a play on words, though.
First, we got to thinking:
Goat-kids, like young readers, are curious in nature.
They are difficult to fence in, much like a curious reader.
They love to escape, even if it’s only for a short time.
Starting to sound familiar?
The more we thought about it, the more we realized just how much human and goat ‘kids’ have in common:
Goat-kids are nimble, brave and independent, like the readers we wish to nurture.
Much like a voracious reader, a goat-kid will devour just about anything.
Kids, both goat and human, are naturally playful and creative; leaping off stumps or headbutting with pals for the sheer joy of it.
Like humans, goat-kids come in many shades and shapes, with a wide array of personalities.
There you have it. A brand-name with a story, which should come as no surprise, since we aim to peddle in stories, right?
As for the ‘Bluff’ part, well, you’ll have to stick around to find out!
Join our herd as we begin our climb, publishing relevant and relatable books for ALL KINDS of curious kids!